“It was important to me to understand what drives our team members and what makes them want to come to work every day,” commented Bogan. “The result is a brand that honestly reflects the spirit of the company and one that I know everyone on our team can stand behind.”

LandCare was spun off from ServiceMaster in 2011, and immediately focused on building infrastructure to support a stand-alone business. With near 30 years in the landscape industry, Bogan took the helm in 2014, and is leading the company into the next phase of growth and development, guided by the newly articulated core values.

“Though our team has always been focused on quality and service,” continues Bogan, “having a set of shared values will provide a touchstone to help us strengthen our culture, and continue making the right choices in the best interest of our people and our customers.”With restructuring complete and a stronger culture emerging, LandCare continues on a trajectory to be a trusted partner to its customers, and a premier place to grow as a professional.

The new brand includes the tag line, ‘Your Land. Our Care.’ This highlights the essential promise made by every professional on the LandCare team:  Care — for our customers, for our team members, and for our community.